Accounting Firm Website Redesign

We have built and rebuilt websites for firms across tax preparation, bookkeeping, payroll processing, corporate accounting, VAT advisory, audit support, financial planning, and management accounts. Each of these requires different page structures, different keyword strategies, and different conversion approaches. We research your specific service mix before writing a single word of copy.

We write all of the copy for your website. Our team researches your firm, your services, your target market, and your competitors before writing. Every page is written to rank for specific keywords and convert the clients who land on it. If you have existing content you want to keep or adapt, we incorporate that into the process.

100% custom. We do not use WordPress themes, drag-and-drop templates, or pre-built layouts. Every design starts from scratch around your firm's brand, services, and the clients you are trying to attract. No two firms we build for will ever have the same site.

If your current website has any organic traffic or Google rankings, a poorly executed migration can destroy that overnight. SEO preservation means we audit every indexed URL before the migration, map all redirects correctly, and ensure Google sees a seamless transition. You keep the authority and traffic you have already built, which for an established accounting practice can represent significant ongoing lead value.

AI search refers to answers generated by tools like ChatGPT, Perplexity, and Google AI Overviews. When someone asks one of these tools to recommend an accounting firm, the firms that get cited are the ones with properly structured, authoritative content and schema markup. We build every site to be cited in these AI-generated answers, not just to rank in traditional search results. AI-sourced website traffic grew 527% year over year. Early movers win the citations.

Yes. We connect accounting firm websites to a wide range of tools: CRM platforms, booking and scheduling software, payment processors, client portals, document management systems, and practice management platforms. If it has an API or integration endpoint, we connect it. If you use something proprietary or less common, we build a custom integration.

Yes, through our Growth Partner plan. Starting from month four of a 12-month engagement, our team takes over your ongoing SEO: new service and location pages, content optimisation, link building, monthly performance reporting, and CRO testing. For accounting firms, ongoing SEO is what compounds the initial investment into a consistent lead generation system over time.

We track rankings, organic traffic, consultation bookings, and cost per lead. Not vanity metrics. For accounting firms specifically, the metrics that matter are how many qualified consultation requests come through the site each month and how that number grows over time. We set up analytics from day one and send you a clear report every month.

Local SEO is a core part of every accounting firm website we build. We set up your Google Business Profile alignment, implement local schema markup, build NAP consistency across directories, and create location-specific landing pages if your firm serves multiple areas. Local SEO is often the fastest path to qualified leads for accounting practices because the search intent is extremely high.

You see the full custom mockup before development starts and before you pay anything beyond the initial consultation. If you are not happy with the direction, we revise until it is right. There are no limits on revision rounds at the design stage. We do not start building until you have approved what you are going to get.