Local Business Website Redesign

We have built websites for plumbers, electricians, HVAC companies, solicitors, dental practices, physio clinics, gyms, personal trainers, cleaning services, landscapers, pest control companies, painters, locksmiths, roofers, restaurants, beauty salons, and many other local service businesses. Each category has different conversion requirements, and we research yours specifically before writing a single word.

We write everything. Our team researches your business, your services, your location, your competitors, and what your local customers search for before writing a word. Every page is written to rank for specific local keywords and convert the visitors who land on it. If you have existing content or testimonials you want to keep, we incorporate them.

Yes. Multi-location and service-area pages are one of the highest-impact SEO assets a local business can have. We build a dedicated, unique page for each location or service area you want to rank in. Each page is written with genuine local signals, not just the city name swapped in a template. Generic location pages hurt more than they help.

Schema markup is structured data that tells Google exactly what your business is, where it is, what it does, and how to contact you. For local businesses, the right schema (LocalBusiness, Service, FAQPage, Review) dramatically improves your chances of appearing in the local 3-pack, rich results, and AI-generated local recommendations. We build every local business site with the full schema architecture from day one.

AI tools like ChatGPT, Perplexity, and Google AI Overviews now answer queries like 'best plumber near me' or 'electrician in [city]' by recommending specific businesses. Only 68% of business contact information on ChatGPT and Perplexity currently matches Google Business Profile data accurately. Businesses with properly structured websites, consistent NAP data, and authoritative local content get cited in these AI recommendations. We build every site to appear in that growing discovery channel.

Yes. Google Business Profile optimisation is included in every local business build. We ensure full NAP consistency, correct category selection, schema alignment between your GBP and your website, and structured data that strengthens your local pack presence. For Growth Partner clients, we also manage ongoing GBP updates and review strategy as part of the monthly scope.

We track organic rankings for your key local search terms, Google Business Profile impressions and calls, website organic traffic, enquiry form submissions, and click-to-call events. For local businesses, the number that matters most is qualified enquiries per month, and we set up event tracking from day one so you can see exactly which pages and search terms are driving your leads.

You see the full custom mockup before any development starts and before any payment is required beyond the initial consultation. If the direction is not right, we revise it. There are no limits on revision rounds at the design stage, and we do not start building until you have seen and approved what you are going to get.

Yes. We build review generation infrastructure into every local business site: schema markup that displays your review rating in search results, a dedicated reviews page, a review request flow that makes it easy to ask happy customers for a Google review, and trust signal placement that presents your existing reviews prominently to new visitors. Consistent review growth is one of the strongest local ranking signals available.

Yes. We migrate local business websites from every platform: Wix, Squarespace, Weebly, old WordPress themes, and custom-coded sites. The migration includes a full SEO audit and preservation plan so you keep every ranking and local authority signal your current site has built. If there are pages performing well that you want to keep, we carry them over correctly and improve them.