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Conversion rate Optmization

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What is CRO ?

Conversion Rate Optimization is the process of increasing the percentage of website visitors who take a specific action – whether that’s signing up for a newsletter, filling out a contact form, or making a purchase.

Sunfare-A Sunfare-B

The results

The results are a 32.3% improvement in clickthrough. This will lead to higher conversions once implemented as see on the graphic here:

Sunfare results
AndersonMartialArts-A AndersonMartialArts-B

The results

177% Conversions Boost

The main change was the CTA text on the top right button.

The variable test had 3 conversions VS 1 on the control test out of 245 visitors. The variable B test performed 177% better than the original control CTA button.

AndersonMartialArts Results
TUActiveWear-A TUActiveWear-B

The original homepage text didn’t clearly explain what the website was about, and the white headline was difficult to read.

In Variation B, the headline wording and color were updated. The new version clearly communicates that the website focuses on women’s fitness outfits, and the bright blue headline improves readability and visibility.

The results

The original version generated a 5.26% click-through conversion rate on homepage buttons.
Variation B achieved 18.18%, representing a 245.5% increase, or about 3.45× more conversions than the control version.

TUActiveWear Results
TUActiveWear Results magnified
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Continuous Improvement (A/B Testing)

Once your site is live, the work isn’t done. we run A/B tests to identify which headlines, images, and buttons drive the most action.

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High conversion means nothing if no one finds you. We ensure your optimized pages are also “Google-friendly” to keep traffic flowing.

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