Introduction
Your website is your most powerful marketing tool—the digital hub of your small or medium business. It’s how customers find out more about what you do, get in touch with you, and (hopefully) make a purchase. So it’s important to make sure your website is up to snuff or checklist!
Use this checklist to see how your site measures up.
Summary – Website checklist:
– Does your website have a clear purpose?
– Is your website user-friendly?
– Is there enough information on your website?
– Are you using effective calls to action?
– Do all the links on your website work?
Five Things You Need To Check To See How Your Website Is Doing
1. Does your website have a clear purpose?
When someone lands on your website, they should instantly understand what you do and what you’re offering. If not, you run the risk of losing their attention and their business. Make sure your site has a clear purpose, and that this purpose is communicated immediately and effectively.
2. Is your website user-friendly?
Your website should be easy to navigate, with clear menus and an intuitive design. Customers should be able to find what they’re looking for without any trouble. If your website is hard to use, people will simply give up and look elsewhere. Test your website yourself and see if you can find what you’re looking for easily; if not, it’s time for a redesign!
3. Is there enough information on your website?
Your WordPress website should provide visitors with enough information to understand what you do and why they need it—but not so much information that they get overwhelmed. Keep things concise and to the point, using language that is easy to understand. Remember that most people skim websites rather than reading them word for word, so make sure the information on your site is easy to scan.
4. Are you using effective calls to action?
Your calls to action (CTAs) are what tell visitors what you want them to do next—subscribe to your newsletter, buy a product, etc. CTAs should be clear, concise, and impossible to miss; don’t bury them at the bottom of a page or hide them behind too much text. If you’re not sure whether or not your CTAs are effective, test them out! Try different wording, placement, and design elements until you find something that works well.
5. Do all the links on your website work?
Check all the links on your website regularly to make sure they’re working properly. Nothing is more frustrating for visitors than clicking on a link only to find that it leads nowhere or results in an error message. If you have links that are no longer working, take them down or replace them with working links as soon as possible!
Conclusion
Keeping your website up-to-date and effective is essential if you want to attract and retain customers—and if you want your business to succeed. Use this checklist regularly to make sure your site is doing its job properly; if not, it may be time for a redesign.
But don’t worry—with a little effort, you can have an amazing website that drives traffic and helps grow your business in no time!
