Introduction
If you’re like most entrepreneurs, you want your website to do more than just exist. You want it to be an effective sales tool that helps you close more deals and drive more revenue. The good news is, with the right design, UX, UI, and psychology, your Shopify website can be exactly that!
Here’s how to create a Shopify website that sells:
Summary – How to optimise your website design with Shopify
– Your Homepage Is Your Most Important Page
– Your Product Pages Need to Be Compelling
– Your Checkout Process Needs to Be Simple
How To Create A Good Website Design With Shopify
Your Homepage Is Your Most Important Page
The first step in creating a Shopify website that sells is to make sure your homepage is up to snuff. Why? Because your homepage is typically the first page that visitors will see when they land on your site. And you only have a few seconds to make a good impression!
To make sure your homepage makes the best possible impression, start by ensuring that your headline is clear and concise. Then, make sure the rest of your copy supports your headline by providing further context and explaining what makes your product or service unique.
Finally, don’t forget to include strong visuals (e.g., product photos, videos, etc.) that will help grab visitors’ attention and convey what you’re all about.
Your Product Pages Need to Be Compelling
Of course, once visitors are on your site, you’ll need to keep them there long enough to actually buy something! That’s where your product pages come in. To design product pages that sell, start by including plenty of high-quality photos (and video if you have it) so potential customers can get a good sense of what they’re buying.
Then, make sure your product descriptions are clear and concise while also being compelling enough to convince someone to buy. And don’t forget the “add to cart” button! Make sure it’s prominently displayed so visitors can easily find it when they’re ready to buy.
Your Checkout Process Needs to Be Simple
Once someone has added an item (or items) to their cart, you’ll need to have a streamlined checkout process so they can complete their purchase without any hiccups. The last thing you want is for potential customers to get frustrated and abandon their carts because the checkout process is too complicated or time-consuming.
To streamline your checkout process, start by ensuring that all the necessary fields are clearly marked and easy to find. Then, give customers the option to pay with their preferred method (e.g., credit card, PayPal, etc.). And finally, make sure the entire process takes no more than a few clicks from start to finish. If it takes any longer than that, you’re likely to lose sales.
Conclusion
A well-designed Shopify website is essential for any business that wants to succeed online. By following the tips above, you can create a Shopify website that sells— drives more traffic, closes more deals, and generates more revenue for your business.
