Website traffic analysis for persona development: How to use it?

Website traffic analysis for persona development How to use it


We all know how important website traffic is - it's the lifeblood of any online business. But did you know that you can also use website traffic data to help develop your marketing personas?

Website traffic analysis for persona development How to use it

Website traffic analysis for persona development: How to use it?

In this post, we’ll show you how to use website traffic analysis for persona development. By understanding who your audience is and what they want, you can create targeted content that resonates with them and helps move them through the buyer’s journey. So let’s get started!

What is website traffic analysis?

Ever come across web development outsourcing companies that talk a big game about website traffic analysis, but never seem to explain what it is? Well, wonder no more! Website traffic analysis allows web development companies to measure the effectiveness of a website, based on data collected from web visitors.

This data encompasses everything from how many pages were visited, to how long each visitor spent on the site, with some information being even more specific than that. With all this data in hand, web developers can accurately evaluate whether their strategies are working or if they need to rethink them and ultimately get better results.

Why website traffic analysis is important for persona development?

If you’re looking to develop your business personas and reach more customers, website traffic analysis is an essential step. By analyzing the behavior of people visiting your various website pages, you can start to piece together who they are and what they’re looking for. 

Your personas can then be developed based on this data – giving you valuable insight into how to craft content tailored specifically to the needs of your target audience. In short, website traffic analysis is the essential foundation for building powerful personas that will introduce and engage potential customers with your brand in the right way.

How to use website traffic data to understand your audience

Website traffic data can be a treasure trove of useful info when it comes to understanding your audience. Knowing how people interact with your site, what works and what doesn’t, can help you create content and offerings that resonate with the people visiting. 

If the numbers don’t stack up each month for organic search visits – get creative! There are lots of innovative strategies available to appeal to different target audiences, so make use of website traffic data to guide your brainstorming session towards topics that would hit home – or at least keep them scrolling until they hit the ‘buy now’ button.

What kind of information you can learn from website traffic analysis

Want to know what kind of people are visiting your website? Website traffic analysis can give you the answer! Traffic analysis helps to uncover who is visiting your site, from what source, and when. This is a great way to understand who is interested in your content. With this insight, you can tailor your website’s content and design to bring visitors back for more. 

Traffic analysis also provides insights into how visitors interact with your site — so if you’re curious about which videos or pages grab the most attention, traffic analysis has got you covered! The insights from website traffic analysis can be really powerful — if used correctly, it could be the difference between a successful campaign and an unsuccessful one.

How to apply what you’ve learned from website traffic analysis to your persona development process

If you are a web development outsourcing company, analyzing website traffic should be an essential part of your persona development process. Analyzing web data can provide invaluable insights into who is visiting and interacting with your web pages. 

By understanding what pages have the highest engagement rate, plus uncovering demographic and behavioral trends, you’ll have a greater knowledge about who your target audience is to craft more effective personas. It’s like putting together a jigsaw puzzle: look at the pieces from all angles, then assemble them into a meaningful whole. 

Getting an idea of web traffic will help you piece together the overall big picture of your audience demographics that will inform how you develop those personas.

Tips for using website traffic data to improve your persona development process

If you’re serious about improving your persona development process, website traffic data can be a great way to get an in-depth look into your target demographic. By clearly understanding who is visiting your website and the paths they take while they’re there, you can craft personas that are a perfect match for the people you serve. The data collected from analyzing webpage visits can provide useful insights regarding the behaviors, needs, and interests of consumers to help create more accurate personas. Sprinkling in a bit of playful research can open up a whole new world of possibilities when it comes to building personalities that accurately depict who you’re serving!


If you’re not already incorporating website traffic analysis into your persona development process, you’re missing out on a valuable tool. Website traffic data can give you insights into the demographics of your audience, their interests, and how they interact with your site. This information is essential for developing personas that accurately reflect your target market. 

By incorporating website traffic analysis into your persona development process, you can ensure that your personas are based on real data and accurately reflect the people you want to reach.

Need help? The Webtec family saves you time and headache

Webtec has a team of very skilled developers, designers, SEO-experts and project managers who are ready to build you an attractive, high-performing website or simply improve your SEO

Get started today with a free redesign of your frontpage or free SEO Trial!

Still not sure? Read why you should choose us here.
Or e-mail our CEO at: