Introduction
Do you ever find yourself cringing when you have to give someone your website address? If so, that might be a sign that it’s time for a new website.
Here are five more signs that your website is in dire need of an update.
Find Out If Your Website Is In Need Of An Update With These Five Signs
1. Your website looks like it was designed in the early 2000s… or late 1990s.
If your website looks like it was designed more than a decade ago, it probably was. And that’s not necessarily a bad thing! After all, some things from the ’90s are making a comeback (looking at you, fanny packs and crop tops).
But when it comes to websites, outdated design is a major turnoff for potential customers. If your website looks dated, it conveys to visitors that your business is stuck in the past. So, if you’re still rocking the Geocities look, it might be time for an update.
2. You’re losing out on mobile traffic.
These days, more people than ever are using their smartphones and tablets to surf the web. In fact, according to Statista, mobile devices account for nearly 60% of all internet traffic worldwide.
So, if your website isn’t optimized for mobile, you’re missing out on a huge chunk of your potential audience. Mobile-friendly websites are essential in today’s market; if yours isn’t one of them, it’s time for an upgrade.
3. Your content is… questionable.
Let’s face it: we’ve all written something that we later regretted (looking at you, middle school yearbook inscription). And while there’s nothing wrong with a little teenage angst, when it comes to your website content, outdated or questionably written copy can do serious damage to your business.
If you’re not sure whether or not your content is up to par, ask yourself this: would I be embarrassed if my boss or a potential customer read this? If the answer is yes, then it’s time to hit refresh on your website copy.
4. Your loading times are painfully slow.
A study by Google found that 53% of mobile site visitors will leave a page if it takes longer than 3 seconds to load—and that number jumps to 74% for desktop users. In other words, if your site takes more than a few seconds to load, you’re likely losing potential customers before they even have a chance to see what you have to offer.
So, if your site is on the slow side, speed things up by investing in a new website design.
5. You’re not generating any leads from your website.
If you’re not using your website as a tool to generate leads and drive sales, then what exactly is it good for? Probably not much… which is why this is one of the most glaring signs that you need an update.
A good website should be working for you 24/7/365—attracting visitors and converting them into leads and customers—but if yours isn’t doing that, then it might be time for something new.
Conclusion
Does your website need an update? If any (or all!) of the above apply to you, then the answer is probably yes! Don’t worry—you’re not alone; even the best websites need an occasional refreshment to stay ahead of the curve (and avoid looking like they were designed in 1998).
Luckily, updating your website doesn’t have to be complicated or expensive; just make sure to work with a reputable web design company that can help breathe new life into your online presence—without breaking the bank!
